- Dordrecht
- Full-time
- Executive
Lead Europe. Drive growth. Leave your mark on Travel Retail.
As Head of Europe Duty Free at King of Reach, you own the full commercial picture strategy, customer relationships, business development, and execution across airports, border stores, airlines, ferries, and cruise operators. You don't report on results. You create them.
You bring strong commercial leadership and genuine entrepreneurial energy. You spot opportunities others miss, unlock growth where others stall, and build the kind of strategic partnerships that compound over time. You inspire teams, hold yourself and others accountable, and you know how to make things happen in a fast-moving, international environment.
Deliver the next stage of growth within a company that has no boundaries.
What you will do
- Develop and execute the European Duty Free & Travel Retail strategy aligned with global objectives and drive it forward with urgency and precision.
- Build and maintain senior-level relationships with key travel retail customers and partners; negotiate complex commercial agreements and joint business plans.
- Deliver ambitious revenue, profit, and market share targets across Europe own the P&L and drive distribution expansion across key accounts.
- Lead, coach, and develop a high-performing commercial team; foster a culture of accountability, entrepreneurial thinking, and a relentless growth mindset.
- Ensure flawless execution of commercial initiatives and promotional programs; champion data-driven decision-making at every level.
This is you
You're a high-energy, commercially sharp leader who moves fast and leads from the front. You're resilient, adaptable, and at your best when the environment is complex and the stakes are high. You influence at board level, inspire your team through clarity and ambition, and you're just as comfortable closing a deal as you are mapping a three-year growth plan.
You bring:
- 5+ years of commercial leadership experience in Duty Free, Travel Retail, FMCG, luxury, spirits, beauty, confectionery, or a related sector.
- Proven success leading European Duty Free and Travel Retail businesses.
- Deep understanding of airport retail, travel retail operators, distributors, and key European markets.
- A track record of above-market growth you don't just hit targets, you redefine them.
- P&L ownership experience and a history of leading cross-functional teams with impact.
- Readiness to be in market regularly travel is built into the DNA of this role.
We offer you
- A good monthly salary fitting with your experience, plus a yearly fixed Christmas bonus and a performance dependent bonus;
- The most up-to-date hardware (like a laptop) and software to ensure you complete your job in the best way possible;
- Working from home if compatible with your job and the job-related tasks;
- 25 vacation days, with the possibility to earn additional days;
- A travel allowance of up to 75 km single trip when you work at the office or homeworking allowance if you’re working remotely;
- A pension scheme where 2/3rd of the pension costs are paid by us;
- The possibility to take courses related to your growth ambitions and function;
- A coaching program focused on your mental health (non-binding);
- Participation in group insurance such as disability insurance and survivor’s insurance
- Free use of our own gym;
- Bicycle plan where you can benefit from a substantial discount.
This is King of Reach by B&S
Join the King of Reach team, where innovation meets impact in the vibrant world of food and beverage distribution! As part of the esteemed B&S family, we're on a mission to make premium consumer goods accessible to everyone, everywhere - infusing everyday lives with joy and comfort through top-quality products.
At King of Reach, we’re not just about distributing products; we’re about delivering happiness and flavour to the farthest corners of the globe. From duty-free channels to government sites and remote retail locations, our expertise ensures that the world's leading food and beverage brands find their way into the hands of consumers across distinct markets globally.
Our recruitment process
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Step 1
Apply
Apply, send your resume and motivation, and maybe we will say hi.
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Step 2
Say hi!
First introduction with one of our Corporate Recruiters.
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Step 3
Follow up
A follow-up meeting with the manager of your department.
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Step 4
Challenge
An assignment to challenge your skills can be part of the process.
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Step 5
Proposal
We make you a proposal & final conversation to discuss your proposal.
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Step 6
Let’s go!
We’re looking forward to seeing you on your first day!
